data-science
Expedia
Tue Jul 02 2024
Enhancing Expedia Group’s Intraday Marketing Decisions
Tue May 14 2024
Measuring Marketing Success: The Power of Incrementality and Geo Testing
Customer-Highlights
Twilio
Fri Dec 01 2023
Twilio Ventures Founder Spotlight: Aaron Matos, Paradox
Company Name: Paradox Founder Name(s): Aaron Matos LinkedIn: Paradox Company Page Industry: Talent Acquisition Technology Stage/Funding: Ser...
Twilio Startup Labs Founder Spotlight: Gbolade Emmanuel, Termii
Company Name: Termii Inc Founder Name(s): Gbolade Emmanuel LinkedIn: Termii Company Page Industry: CPaaS, Communications Platform as a Servi...
Twilio Ventures Founder Spotlight: Adam Turner, Colin Turner, and Alex Beller, Postscript
Company Name: Postscript.
Marketing
Fri Oct 13 2023
The call’s coming from inside the house: 13 movies with eerie phone calls and messages
When you think of “scary communication,” you’re probably thinking of fraud and phishing.
Enterprise
Mon Oct 09 2023
How to lower customer acquisition costs
How successfully are your marketing efforts reaching customers? One of the best ways to gauge this is through your customer acquisition cost...
Fri Oct 06 2023
7 ways to ‘ai-mplify’ your marketing strategy using artificial intelligence
Today, you’d be hard-pressed to find a single news outlet or check your inbox without seeing an article about AI and how it’s changing the w...
Mon Sep 25 2023
Twilio Startup Labs Founder Spotlight: Alex Levin & Rebecca Greene, Regal.io
Company Name: Regal.
Twilio Startup Labs Founder Spotlight: Karan Kashyap & Matt McEachern, Posh
Company Name: Posh AI Co-Founder Name(s): LinkedIn: Posh AI Company Page Industry: Fintech Stage/Funding: Series A $32 Million USD Locatio...
Fri Sep 01 2023
Twilio Startup Labs Founder Spotlight: Chris Dolinski, Vibehut
Company Name: Vibehut.
Customer-Engagement-Platform
Wed Aug 23 2023
Twilio’s approach to trusted CustomerAI
At Twilio, we recognize that artificial intelligence (AI) has the potential to transform the way we work, live, and interact with the world ...
CX-tips-best-practices-and-trends
Wed Aug 16 2023
What is conversational marketing?
Conversational marketing is a customer-centric marketing approach in which businesses interact with customers one-on-one in real time.
Mon Aug 07 2023
Twilio on Twilio: using Segment to optimize ad campaign performance
The last few years have been hard on marketing teams and advertisers.
marketing
Tue Apr 11 2023
Marketing Attribution
software-engineering
Booking
Fri Dec 02 2022
Large Scale Ad Data Systems at Booking.com using the Public Cloud
