Google-Ads
Google
Wed Nov 13 2024
Increasing the power of engagement and creators on YouTube
An overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators.
Mon Oct 21 2024
Improve ad performance with Travel Feeds in Search Ads
With Travel Feeds in Search Ads, advertisers can easily use the rich data in travel feeds — from prices to images — to drive better performa...
Thu Oct 03 2024
New ways for marketers to reach customers with AI Overviews and Lens
With ads in AI Overviews and Google Lens, you can connect with the customers at the perfect moment from discovery to action.
Thu Sep 12 2024
Simpler data privacy for advertisers with confidential matching
Confidential matching is a new way to securely connect your first-party data for our measurement and audience solutions.
Wed Sep 04 2024
Drive better performance by upgrading Video Action Campaigns to Demand Gen
Learn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful featu...
Shopping
Tue Aug 27 2024
4 ways we're helping retailers move fast this holiday season
Tue Jul 30 2024
New reporting and genAI tools to boost creative results
We’re adding conversions to Performance Max asset reporting, improving image editing, expanding asset generation to new campaigns and more.
Wed Jun 19 2024
The AI Era: Expanding marketing and creative potential
How generative AI will enhance creativity and performance for marketers to unlock an infinite universe of ideas.
Google-TV
Fri Jun 07 2024
Meet the Google TV network
We’re introducing the Google TV network, a new CTV ads network that offers in-stream video inventory across more than 125 channels built int...
Tue May 21 2024
New AI tools to help merchants market brands and products
At GML we’re announcing new generative AI tools that help merchants market their brand and products more efficiently.
Ads creativity and performance at scale with Google AI
Google AI is helping marketers engage consumers with new creative features, immersive formats, and Search Ads opportunities.
Wed Apr 17 2024
How brands can get the most out of YouTube Shorts ads
We are introducing more ways and creative guidance for brands to reach audiences on YouTube Shorts.
Tue Apr 16 2024
Enhance visual storytelling in Demand Gen with generative AI
New generative image tools are coming to Demand Gen to help you create a variety of high-quality, stunning image assets with ease.
Thu Mar 21 2024
Evolving Google Analytics for more insightful measurement
New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.
Tue Mar 12 2024
Power the next wave of games growth with ads innovation
New product announcements from Google Ads and AdMob at the 2024 Google for Games Developer Summit for mobile game developers.
Search
Thu Mar 07 2024
Empowering your team to build best-in-class MMMs
Introducing Meridian, Google’s first open source MMM.
Thu Feb 22 2024
Gemini models are coming to Performance Max
New improvements and AI-powered features are coming to Performance Max, including Gemini models for text generation.
Thu Feb 08 2024
Own the world’s largest moments with YouTube Sponsorships
Learn how brands used Content Takeovers and First Position Moments, two YouTube Sponsorships, to drive strong brand awareness and ad recall.
Wed Nov 08 2023
Why your brand's ads need more views from YouTube
The value of YouTube views and how the new Google AI powered Video View Campaigns maximizes engaged ad views to drive consideration.
Thu Nov 02 2023
5 ways marketers can protect their brands
How marketers can improve brand safety and suitability when advertising on YouTube and the Google Display Network.
Wed Oct 25 2023
New AR beauty tools for shoppers and brands
Beauty shoppers and brands can use AR to easily try on and creatively advertise products.
Wed Oct 11 2023
Simplifying the management of your first-party data
Google Ads Data Manager simplifies the management of first-party data to measure conversions and reach people with relevant ads.
Tue Sep 12 2023
A new way for legal firms and estate agents to reach more customers
Mon Sep 11 2023
YouTube’s AI-powered solutions enhance ad creativity
From embracing creative essentials to expanding reach and enabling new creative horizons, AI is reshaping advertising on YouTube.
Wed Sep 06 2023
YouTube is redesigning the streaming experience for viewers and advertisers
Learn three new ways YouTube is building a more modern and helpful streaming experience on CTV for viewers and advertisers alike.
Fri Aug 18 2023
Our strict privacy standards around made for kids content
We have strict ads privacy protections in place on made for kids content, regardless of a user's age.
Tue Jun 27 2023
Transparency and brand safety on Google Video Partners
Advertisers control where their content appears and publishers must follow our clear policies.
Wed Jun 14 2023
Introducing new AI-powered ad solutions to drive demand
Google and YouTube’s new AI-powered solutions help advertisers multiply their creativity and generate demand.
Tue May 23 2023
Introducing a new era of AI-powered ads with Google
We’re using generative AI in ads to help advertisers manage complexity and improve performance.
Wed Feb 01 2023
3 things to expect at the Google for Games Developer Summit
Save the date for the virtual Google for Games Developer Summit on March 14 at 9 a.