marketing

4 posts

data-science marketing expedia-group-tech hive cross-domain

Enhancing Expedia Group’s Intraday Marketing Decisions

Blake Whatley7/2/2024

data-science marketing-measurement advertising marketing-strategies marketing

Measuring Marketing Success: The Power of Incrementality and Geo Testing

Nivedita Sharma5/14/2024

marketing technology marketing-attribution data-science marketing-measurement

Marketing Attribution

Emily Cai4/11/2023

software-engineering travel data-engineering marketing machine-learning

Large Scale Ad Data Systems at Booking.com using the Public Cloud

Warren Qi12/2/2022