Google-Ads

30 posts

An overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators.

Melissa Hsieh Nikolic11/13/2024

With Travel Feeds in Search Ads, advertisers can easily use the rich data in travel feeds — from prices to images — to drive better performance.

Melany Kwak10/21/2024

With ads in AI Overviews and Google Lens, you can connect with the customers at the perfect moment from discovery to action.

Shashi Thakur10/3/2024

Confidential matching is a new way to securely connect your first-party data for our measurement and audience solutions.

Kamal Janardhan9/12/2024

Learn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful features.

Michael Levinson9/4/2024

At Google's Think Retail event, we'll share new tools to help retailers make quick decisions during the holiday, from jumping on trends quickly to simplifying their perf…

Jeff Harrell8/27/2024

We’re adding conversions to Performance Max asset reporting, improving image editing, expanding asset generation to new campaigns and more.

Pallavi Naresh7/30/2024

How generative AI will enhance creativity and performance for marketers to unlock an infinite universe of ideas.

Vidhya Srinivasan6/19/2024

We’re introducing the Google TV network, a new CTV ads network that offers in-stream video inventory across more than 125 channels built into Google TV.

Amit Ghorawat6/7/2024

At GML we’re announcing new generative AI tools that help merchants market their brand and products more efficiently.

Matt Madrigal5/21/2024

Google AI is helping marketers engage consumers with new creative features, immersive formats, and Search Ads opportunities.

Vidhya Srinivasan5/21/2024

We are introducing more ways and creative guidance for brands to reach audiences on YouTube Shorts.

Melissa Hsieh Nikolic4/17/2024

New generative image tools are coming to Demand Gen to help you create a variety of high-quality, stunning image assets with ease.

Michael Levinson4/16/2024

New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.

Kamal Janardhan3/21/2024

New product announcements from Google Ads and AdMob at the 2024 Google for Games Developer Summit for mobile game developers.

Belinda Langner3/12/2024

Introducing Meridian, Google’s first open source MMM.

Harikesh Nair3/7/2024

New improvements and AI-powered features are coming to Performance Max, including Gemini models for text generation.

Pallavi Naresh2/22/2024

Learn how brands used Content Takeovers and First Position Moments, two YouTube Sponsorships, to drive strong brand awareness and ad recall.

Kristen O’Hara2/8/2024

The value of YouTube views and how the new Google AI powered Video View Campaigns maximizes engaged ad views to drive consideration.

Ammar Ibrahim11/8/2023

How marketers can improve brand safety and suitability when advertising on YouTube and the Google Display Network.

Danielle Wolinsky11/2/2023